Suppose you are at a networking event where there are numerous people discussing business ideas and chatting. Suddenly, you meet someone who could be your next big collaborator or client. The conversation keeps going in flow, smiles are exchanged, and you are about to say goodbye. You shook hands and presented your business card as…
We all have heard the phrase, “Don’t judge a book by its cover.” Well, it is not true in the world of literature; all of us judge an actual book by its cover. It is because a book cover is the first thing an audience sees and makes up their perception of the book. A…
Leaflets and flyers have been widely used marketing techniques for businesses for a very long time. This is an excellent way of reaching out to potential customers and promoting your services & products. They are a cost-effective way to promote businesses, events and services by directly contacting potential customers. This is a form of print…
Of course, you cannot knock on all the doors and tell every potential customer of yours, to check out your products or services. But did you know that an exquisite brochure can do the talking for you? Particularly if you create a flawless and convincing one. No, it is not a trick to fool you….
A logo’s function is more than just a pretty visual. Your brand trademark is responsible for representing the personality. Does it mean you need to hire a designer to get this result? No, not at all. These days, you can opt for a free logo maker to design an aesthetic, professional, and meaningful logo without…
The first impression is dependent on the information we share. When it is about designing a business card, shortlisting the things to add is tricky. Due to limited space, it is impossible to add everything. Yet, you need to add enough information that can prompt the recipients to take the action they want to take….
A visual presentation is incomplete without graphic elements like charts, images, graphs, videos and infographics. It is as if navigating a city map-less, leaving you lost with zero explicit guidance. You may also think of it as following a recipe without images to comprehend the look of the final dish. Both examples make one thing…
In the era, where digital technology and the internet have impacted how we work and live, it is shocking to know that very few small business owners have a website. It is really hard to believe that only 45% of small brands have a website. The statistics are confounding when you realize people spend almost…
As a brand owner or website manager, it is important to daily check how well your website is doing. Your website is the platform where customers see your business, so it should show your goals and values, providing an outstanding experience for users. Nothing is forever. You may have created a great website that you…
Everyone knows how powerful print media distribution can be when considering the realm of advertising. Whether it be flyers or leaflets, you can allow them to promote your company and let the audience know about it. These tools might be a great approach to promote whether you are launching a business, marketing an event, or…